01 / STRATEGY
Know what to do next.
Audits, CRM strategy, segmentation and optimisation built around your goals.
Email Marketing & CRM
That connects. Converts. Grows.
I help eCommerce and challenger brands turn email into a stronger retention and revenue channel - combining strategic thinking with hands-on execution.
Brands I've worked with
What I do
Email marketing built to drive growth.
From strategy and segmentation to campaigns and lifecycle journeys, I turn email into a smarter, more targeted channel that drives engagement, retention and revenue.
02 / LIFECYCLE
Make automation work harder.
Customer journeys that nurture, convert, retain and bring customers back.
03 / CAMPAIGNS
Send with purpose.
Strategy, copy, design, targeting, execution and reporting - handled end-to-end.
The strategy of a consultant. The thinking of an in-house CRM lead. The hands-on support to actually get it done.
Client love
Kind words from amazing brands.
I was highly impressed with Rachael's performance. She worked independently, with minimal input needed. What really stood out was her ability to see the bigger picture. She understands the end goal, takes ownership and gets things done. I'd highly recommend working with her.
Rachael has managed our email marketing end-to-end, taking full ownership from strategy through to execution. She is incredibly proactive and works independently, identifying opportunities and making recommendations. She has become a trusted extension of our team.
Rachael is truly amazing at what she does. She always plans ahead and her attention to detail makes the entire process feel seamless. When Rachael is handling email marketing, you genuinely don't have to worry. She is reliable, fast and always willing to go the extra mile.
Let's work together
Ready to make email work harder for your brand?
Whether you need an audit to uncover the opportunities, a fresh CRM strategy, stronger lifecycle journeys or someone to take email off your plate entirely, I'd love to chat.